BURTROL
Zimbabwe
BERTIL
South Africa
MAC EXCEL
Zambia
Road Map
Gentle Yet Powerful: A Sign of Greatness
2025
Focus on home care
and cleanliness.
2030
Going to focus on
advanced science and sustainability.
Burtrol
Purpose-Driven Brand
Unleash Potential
Encourage people to embrace challenges.
Resilience
Show determination and resilience through getting more smart, strong and clean.
Confidence
Build a brighter future together.

Product Innovation

Production
Rigorous testing for quality and performance.

Packaging
Reducing plastic usage and using recycled materials.

Ingredients
Formulated for effective stain removal, furniture nourishing, house sparkling and hygiene.
History of Gentle Yet Powerful
No. 1
Global Family

No. 2
Burtrol, Bertil, Mac Excel

No. 3
Be A Sign Of Greatness

No. 4
Gentle Yet Powerful

Adapting to Changing Lifestyles.
Short Cycles
Increasingly popular.

Gentle Yet Powerful
Designed to make things easy.

2025
First Year In Market
Of Gentle Yet Powerful.